COS Smart Watch

2021 & 2019 
CMF Trend Research / Consumer Electronics 

 

What if               expands
into a new market of wearable technology?

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Current COS

Modern, functional, contemporary design

Traditional Fashion Brand

"Buy better, keep forever"

Analog + Smart

Goal

Watch that matches the style of COS

A timeless design that goes well with an everyday outfit from COS

Demographics

Age

25 - 45 years old

Cost of clothing

High quality and affordable pricing

Average Income

Upper-middle-class salary

Lifestyle

Enjoy minimalism and appreciate quality design + art

Affordability

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Quick Ideation

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Rapid Modeling (Early Ideation)

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CMF Trend Research

Summary

People are aware of the fact that their purchasing

power has an impact on society and on the environment.

There's an opportunity for me as a designer to apply ethical and sustainable choices of materials and various color options for users to express themselves through design.

Colors and Materials

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